Formatting and Writing Your E-zine Issues
Pros
1. Not much work commitment is required on your part compared to theother two E-zine formats.
2. This format is the easiest to do among all formats.
3. You can easily develop and build trust, relationship and rapport with
your subscribers through this format.
Cons
1. Subscriber response rate can be lower compared to HTML and PDFformats.
2. If your affiliate links are long, you Will have to source for a way to shorten your affiliate URL.
I recommend GrabURL service where you can shorten your long affiliate links.
This format for you if:
• You are not well-versed with HTML.
• You do not have the time commitment to write your E-zine issues in PDF format.
• You are not good at writing. You can source for other people’s
articles and publish them in your E-zine as long as you have their permission and include their resource box.
subject: {FirstName}, Thank You for Subscribing
Hi {FirstName},
Thank You for your subscription to {Your E-zine Name}.
You are subscribed as {FirstName} {LastName} at
{Email}.
{Email}.
If you don't remember subscribing to this list, somebody
else could have misspelled his e-mail address when he subscribed.
else could have misspelled his e-mail address when he subscribed.
In this case, please accept our apologies.
You can easily unsubscribe by clicking on the unsubscribe link below.
Otherwise enjoy your power-packed issues of our {Your E-zine Name}!
Sincerely,
{Your Name Here}
{Domain}
An E-mail like the above is very much of a standard confirmation mail.
Warning!
Beware of some words you include in your E-zine issues (text) that are usually perceived as spam (Solicited Pornography and Marketing) by spam filters.
Here are some words you should be wary of that make spam filters catch your E-mail letters and dispense them into your subscriber’s bulk folder before reaching them.
• Free
• Guarantee
• Money
• Multi Level Marketing
• Income
• Work at Home
• Bonus
• Cash Bonus
• Gift Certificate
• Make Money
• No Investment
• No Selling
• No Recruiting
• Direct Selling
• This Is Not Spam
• Serious Cash
• Financial Freedom
• Financial Independence
• You Have Won
(Porn words are not included into the list)
Where possible, try not to include the any of the above words.
But if you have to use any of the above words, you can still make sure that the E-mail you send to your mailing list does not end up in their spam filters or bulk folders by adding characters within the suspicious characters.
Example:
• Free – f*r*e*e
• Guarantee – G.uarantee
• MLM – M/L/M
The Bottom Line
Make sure that there is always at least one way for you to make money from every E-zine issue or E-mail you send out to your subscribers.
Beware of some words you include in your E-zine issues (text) that are usually perceived as spam (Solicited Pornography and Marketing) by spam filters.
Here are some words you should be wary of that make spam filters catch your E-mail letters and dispense them into your subscriber’s bulk folder before reaching them.
• Free
• Guarantee
• Money
• Multi Level Marketing
• Income
• Work at Home
• Bonus
• Cash Bonus
• Gift Certificate
• Make Money
• No Investment
• No Selling
• No Recruiting
• Direct Selling
• This Is Not Spam
• Serious Cash
• Financial Freedom
• Financial Independence
• You Have Won
(Porn words are not included into the list)
Where possible, try not to include the any of the above words.
But if you have to use any of the above words, you can still make sure that the E-mail you send to your mailing list does not end up in their spam filters or bulk folders by adding characters within the suspicious characters.
Example:
• Free – f*r*e*e
• Guarantee – G.uarantee
• MLM – M/L/M
The Bottom Line
Make sure that there is always at least one way for you to make money from every E-zine issue or E-mail you send out to your subscribers.
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